IlyaAnastasyev

More than 20 years in strategy, finance, and business transformation within the financial sector, e-commerce, and retail. I have progressed from analyst to director, working both within large corporations and as an external consultant and private advisor. I began my career at PwC (Big 4), then transitioned into the banking sector—from finance into strategy. At VTB Group, I rose from Senior Analyst to Director: I developed group strategy over two strategic cycles—new business lines, cross-border reorganizations, IPOs, and business integrations. At Dom.RF Bank, as VP of Strategy, I turned a loss-making bank profitable in 2 years by developing a new business model and transforming the retail division. At Alvarez & Marsal, I led the restructuring of distressed assets in Central Asia and Russia: large banks and companies with 50+ billion RUB in revenue. At the investment fund Mikro Kapital, I created the M&A function from scratch: 10+ deals worth $50+ million, and an investment strategy with a target portfolio of $100+ million in the CIS and Asia. At Sportmaster, I launched sales on external marketplaces, built an in-house marketplace (1 billion RUB GMV), managed partner channels as CPO, and developed and operationalized a CVP. Additionally, I provide consulting on: GTM strategies, segment strategies, business model updates, sales funnel optimization, and customer reactivation programs. Education: MBA from London Business School (LBS), MGIMO. My core competencies: Launching new divisions within large structures, building business models from scratch, translating strategy into measurable P&L, and working at the intersection of corporate logic and entrepreneurial thinking.