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© 2026 United Mentors — a journal about business, careers and mentorship

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AI Always Says You’re Right: How Chatbots Amplify Founders’ MistakesAugust 19, 2026Startup vs Prompt: Why Pay for Software You Can Build in an Evening?August 14, 2026AI Makes Novices Faster, but It Does Not Make Them ExpertsAugust 14, 2026How to Find a Business Mentor: A Practical Guide for FoundersAugust 3, 2026Business Mentor vs Business Coach: Which One Does Your Business Need?August 3, 2026

Articles

Cover: AI Always Says You’re Right: How Chatbots Amplify Founders’ Mistakes
August 19, 2026Founder Psychology

AI Always Says You’re Right: How Chatbots Amplify Founders’ Mistakes

Cover: Startup vs Prompt: Why Pay for Software You Can Build in an Evening?
August 14, 2026Marketing & Sales

Startup vs Prompt: Why Pay for Software You Can Build in an Evening?

Cover: AI Makes Novices Faster, but It Does Not Make Them Experts
August 14, 2026Management

AI Makes Novices Faster, but It Does Not Make Them Experts

Cover: How to Find a Business Mentor: A Practical Guide for Founders
August 3, 2026Mentorship

How to Find a Business Mentor: A Practical Guide for Founders

Cover: Business Mentor vs Business Coach: Which One Does Your Business Need?
August 3, 2026Mentorship

Business Mentor vs Business Coach: Which One Does Your Business Need?

Cover: Learning for a Paycheck: Why Companies Are Once Again Growing Their Own Specialists
July 28, 2026Management

Learning for a Paycheck: Why Companies Are Once Again Growing Their Own Specialists

Cover: From Request to First Meeting: How United Mentors Evolved into a Comprehensive Platform
July 23, 2026Mentorship

From Request to First Meeting: How United Mentors Evolved into a Comprehensive Platform

Cover: After Selling Your Business: Why Mentoring is a Powerful Second Career for Entrepreneurs
July 22, 2026Mentorship

After Selling Your Business: Why Mentoring is a Powerful Second Career for Entrepreneurs

Cover: Why an Experienced Founder Sometimes Makes Worse Mistakes Than a Novice
July 22, 2026Management

Why an Experienced Founder Sometimes Makes Worse Mistakes Than a Novice

Cover: Technostress: Why Tools Designed to Save Time Are Burning Out Entrepreneurs
July 20, 2026Founder Psychology

Technostress: Why Tools Designed to Save Time Are Burning Out Entrepreneurs

Cover: Why a Team Stays Silent About Problems Until It’s Too Late
July 16, 2026Team

Why a Team Stays Silent About Problems Until It’s Too Late

Cover: Learned Helplessness: Why Entrepreneurs in Crisis Stop Acting Even When the Exit is Open
June 26, 2026Founder Psychology

Learned Helplessness: Why Entrepreneurs in Crisis Stop Acting Even When the Exit is Open

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Cover: AI Conversational Partners Relieve Loneliness Quickly. But Intimacy Doesn't Work That Way
June 22, 2026Founder Psychology

AI Conversational Partners Relieve Loneliness Quickly. But Intimacy Doesn't Work That Way

Cover: Why Users Say "Cool" But Don't Pay
June 15, 2026Marketing & Sales

Why Users Say "Cool" But Don't Pay

Cover: Vertical SaaS: Why Niche Products Are Outperforming Universal Ones Again
June 14, 2026Management

Vertical SaaS: Why Niche Products Are Outperforming Universal Ones Again

Cover: Why 90% of Solo-SaaS Projects Will Fail, and It’s Not Because of the Code
June 9, 2026Marketing & Sales

Why 90% of Solo-SaaS Projects Will Fail, and It’s Not Because of the Code

Cover: Who Names the Price First: Anchoring in Negotiations and What the Research Shows
June 9, 2026Management

Who Names the Price First: Anchoring in Negotiations and What the Research Shows

Cover: YouTube Views Don't Sell. Reaching the Right Person Does.
June 8, 2026Marketing & Sales

YouTube Views Don't Sell. Reaching the Right Person Does.

Cover: Why an Entrepreneur Should Be a Mentor: 5 Non-Obvious Reasons
June 8, 2026Mentorship

Why an Entrepreneur Should Be a Mentor: 5 Non-Obvious Reasons

Cover: Why Vacations Don’t Save You From Overload
June 4, 2026Founder Psychology

Why Vacations Don’t Save You From Overload

Cover: The Price of Your Word: Reputation as an Economic Asset
June 4, 2026Management

The Price of Your Word: Reputation as an Economic Asset

Cover: Why the Fear of Loss Sells Better Than the Promise of Gain
June 3, 2026Marketing & Sales

Why the Fear of Loss Sells Better Than the Promise of Gain

Cover: The Simplicity Effect: Why Customers Don't Buy When Your Offer Is Too Complex
June 3, 2026Marketing & Sales

The Simplicity Effect: Why Customers Don't Buy When Your Offer Is Too Complex

Cover: Guerrilla Marketing: Research on What Works and What Doesn't
June 3, 2026Marketing & Sales

Guerrilla Marketing: Research on What Works and What Doesn't

Cover: The Dunning-Kruger Effect: What the Research Actually Showed — and Why It Matters to Entrepreneurs from Two Angles
May 29, 2026Founder Psychology

The Dunning-Kruger Effect: What the Research Actually Showed — and Why It Matters to Entrepreneurs from Two Angles

Cover: The Audience Effect: Why Entrepreneurs Work Better When Watched
May 28, 2026Founder Psychology

The Audience Effect: Why Entrepreneurs Work Better When Watched

Cover: Procrastination and Launching: Why Entrepreneurs Delay What Matters Most
May 27, 2026Founder Psychology

Procrastination and Launching: Why Entrepreneurs Delay What Matters Most

Cover: The Strength of Weak Ties: Where Opportunities Really Come From
May 26, 2026Founder Psychology

The Strength of Weak Ties: Where Opportunities Really Come From

Cover: Pitching and Persuasion: How Investors and Clients Actually Make Decisions
May 22, 2026Marketing & Sales

Pitching and Persuasion: How Investors and Clients Actually Make Decisions

Cover: Why Founders Can't Let Go: Delegation, Trust, and Agency Theory
May 22, 2026Founder Psychology

Why Founders Can't Let Go: Delegation, Trust, and Agency Theory

Cover: Risk vs. Uncertainty: Why Entrepreneurs Are Playing the Wrong Game
May 21, 2026Founder Psychology

Risk vs. Uncertainty: Why Entrepreneurs Are Playing the Wrong Game

Cover: How Your Environment Shapes You as an Entrepreneur: The Scientific Evidence
May 19, 2026Founder Psychology

How Your Environment Shapes You as an Entrepreneur: The Scientific Evidence

Cover: A Drop in Demand Isn't a Market Problem—It's a Business Model Problem
May 18, 2026Management

A Drop in Demand Isn't a Market Problem—It's a Business Model Problem

Cover: If nobody wants your product, you're just positioning it wrong
May 13, 2026Marketing & Sales

If nobody wants your product, you're just positioning it wrong

Cover: Crisis Management in 2026: What It Is, How It Works, and Where Owners Go Wrong
May 12, 2026Management

Crisis Management in 2026: What It Is, How It Works, and Where Owners Go Wrong

Cover: Corporate Mentorship: Why Employee Training Is Shifting from Formal Courses to Practitioner-Led Conversations
May 11, 2026Mentorship

Corporate Mentorship: Why Employee Training Is Shifting from Formal Courses to Practitioner-Led Conversations

Cover: How to Increase Your Average Order Value Without Losing Customers: 5 Proven Scenarios
May 11, 2026Marketing & Sales

How to Increase Your Average Order Value Without Losing Customers: 5 Proven Scenarios

Cover: AI Mentors vs. Human Coaches: The Division of Labor in 2026
May 9, 2026Mentorship

AI Mentors vs. Human Coaches: The Division of Labor in 2026

Cover: How to Choose a Business Mentor in 2026: 9 Criteria, 3 Mistakes, and a Checklist
May 7, 2026Mentorship

How to Choose a Business Mentor in 2026: 9 Criteria, 3 Mistakes, and a Checklist

Cover: The Three Levels of Entrepreneurial Competency: What Requires a Course, What Needs Practice, and What Only Comes from Talking to Someone Who’s Been There
May 7, 2026Management

The Three Levels of Entrepreneurial Competency: What Requires a Course, What Needs Practice, and What Only Comes from Talking to Someone Who’s Been There

Cover: Mentor, Coach, Tracker, or Consultant: What's the Difference and Who Do You Really Need?
May 6, 2026Mentorship

Mentor, Coach, Tracker, or Consultant: What's the Difference and Who Do You Really Need?

Cover: B2B Cold Outreach: Three Formats That Actually Work Today
May 5, 2026Marketing & Sales

B2B Cold Outreach: Three Formats That Actually Work Today

Cover: The Founder’s Loneliness: Three Circles of Support That Save You
May 4, 2026Founder Psychology

The Founder’s Loneliness: Three Circles of Support That Save You

Cover: The Long Sales Cycle as an Advantage: A New Logic for B2B Sales
May 4, 2026Marketing & Sales

The Long Sales Cycle as an Advantage: A New Logic for B2B Sales

Cover: B2B Sales in 2026: Why the Long Sales Cycle is Making a Comeback
April 30, 2026Marketing & Sales

B2B Sales in 2026: Why the Long Sales Cycle is Making a Comeback

Cover: Staff Turnover and Falling Profits: How We Increased Branch Revenue by 115% Through HR Strategy
April 20, 2026Team

Staff Turnover and Falling Profits: How We Increased Branch Revenue by 115% Through HR Strategy

Cover: How to Motivate Your Employees
April 20, 2026Team

How to Motivate Your Employees

Cover: The Founder’s Trap
April 20, 2026Founder Psychology

The Founder’s Trap